Taco Bell fanatics have been going wild following the news of the fast food chain bringing back its beloved Mexican Pizza. Now that the delectable item is at locations nationwide, Taco Bell has kicked off the official marketing campaign, and it includes a rather specific mention of a famous franchise.
In the spot above, you can hear a rap all about the Mexican Pizza’s return. In one of the verses, the rapper says, “key to my heart like Sora.” This mention is definitely making Disney fans sit up and take notice, as the reference is without a doubt tied to the Kingdom Hearts franchise.
When you’re marketing to the younger audience, it always helps to have a few connection points to things they know about and enjoy. Without a doubt, the mention of Kingdom Hearts will earn the fast food titan some bonus points with a select group of supporters.
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