Netflix to Charge $7-$9 for Ad-Supported Popular Plan in a Bid to Attract Customers: Report

Netflix is reportedly considering pricing its new advertising-supported tier at $7 (roughly Rs. 550) to $9 (roughly Rs. 700) a month, which is half as much as the current subscription charges for its most popular plan. For now, Netflix’s plan costs $15.49 (roughly Rs. 1,230) per month to stream content with no commercials. The aim behind the price cut is to bring in more subscribers who are fine watching some advertisements for a lower monthly rate. The streaming service is said to sell about four minutes of commercials per hour for the ad-supported service.

As per a recent report by Bloomberg, streaming giant Netlflix is considering to lower the prices for its ad-supported tier. With the low prices, the ad-supported plan may cost between $7 and $9 for a month.

To recall, this will still cost about half of what Netflix is currently charging users for its most popular plan, which is priced at $15.49 per month without any advertisements.

The motive behind the price cut is simply to attract new subscribers to the service who don’t mind watching a few advertisements by paying a lower amount to watch the content.

As mentioned earlier, Netflix is expected to sell about four minutes of commercials per hour for the ad-supported service. The company is said to show advertisements before and during some programmes, but not after.