Kevin Feige Confirms Loki Is MCU’s Most Watched Disney Plus Show

In Disney’s latest upfront presentation to advertisers, Marvel Studios boss Kevin Fiege revealed that Loki was the most watched MUC series on Disney Plus. 

Fiege’s statement backs up viewership numbers provided by third-party services like Nielsen and Samba. According to Nielsen data, Loki has clocked up a staggering 5.23 billion minutes of watchtime. That equates to an average of 872 million minutes per episode.

According to Nielsen’s ratings, the Marvel Studios and Lucasfilm shows are far and away the most popular series on Disney+. Nielsen figures obtained by THR pointed to Loki being the only show to exceed 1 billion minutes of watch time in a single week (although The Mandalorian remains the most-watched Disney+ show overall).

Current data for full-season watch times for the four live-action Disney+ Marvel shows released in 2021 are:

• Loki – 5.23 billion minutes watched (872 million minutes per episode average)
• WandaVision – 4.8 billion minutes (534 million minutes per episode average)
• The Falcon and the Winter Soldier – 4.15 billion minutes (692 million minutes per episode average)
• Hawkeye – 3.46 billion minutes – (577 million minutes per episode average)

As for the most recent MCU show in 2022, the last Nielsen chart for the week of April 11-17, 2022 reveals Moon Knight reached a watch time of 638 million minutes. That’s all views for the week across the three episodes, not total watch time for the series to date. The debut week was 418 million minutes, while week two had a watch time of 608 million minutes. That averages out to 555 minutes of watch time per episode on average so far, though that number could up or down, depending on how the following three weeks end up. 

“When we were first asked to start working on programming for Disney+, we knew we wanted to weave together storylines between the films and our series that are part of the Marvel Cinematic Universe, or the MCU, as a whole,” said Fiege explained during the presentation. “From the six series we’ve watched so far, we’ve introduced fantastic new characters, but we’ve also been able to dive deeper into the lives of the backstories of some of the MCU’s favorite superheroes.”

Fiege said that Loki Season 2 is heading into production in the coming weeks and that most of the cast from Season 1 will be returning. Justin Benson and Aaron Moorhead, who directed episodes two and four of the series, are directing Loki’s second Disney+ outing.

Fiege also showed off the teaser trailer for She-Hulk: Attorney At Law, which is dubeting on August 17. Prior to that, Ms. Marvel will bow on the service on June 8, before new hero Kamala Khan heads over to co-star in The Marvels, slated for release on July 2023.