At the moment, there are only a few brands that have foldable smartphones on their shelve. We are yet to see a foldable iPhone or foldable Pixel device. However, Samsung already has several generations of foldable smartphones. On August 10 this year, Samsung released the Galaxy Z Fold4 / Flip4 foldable smartphones. Both mobile phones come with the Snapdragon 8+ Gen 1 chip.
Samsung Europe CMO Benjamin Braun previously said at IFA 2022 that the Samsung Galaxy Z Fold4 and Galaxy Z Flip4 have “double” shipments of the Galaxy Z Fold3 and Z Flip3. According to a recent report from Sammobile, Samsung’s goal is to ship 15 million foldable smartphones at the end of this year. However, recent reports suggest that the company may not hit its shipment target this year. There are speculations that Samsung’s total sales of foldable smartphones this year are about 10 million units. Out of this number, the Samsung Galaxy Z Fold 4 / Flip 4 accounts for about 8 million units.
Samsung Galaxy Z Fold 4 / Flip 4 shipment is positive
In the same period of last year, the Samsung Galaxy Z Fold3 / Flip3 foldable smartphones had about 7.1 million units. This means that the Galaxy Z Fold4 / Flip4 already has a 13% increase in shipment. Nevertheless, the company has still not met its shipment target for the year.
According to the reports, this situation is mainly due to the global economic situation. The lower than expected shipment has nothing to do with the quality or marketing of the Samsung Galaxy Z Fold4 / Flip4 foldable smartphones.
According to a previous report, data analysis agency Omdia claims the Galaxy Z Fold4 / Flip4 will ship 11 million units by the end of this year. From the outlook of the market, Samsung will not ship up to 15 million foldable smartphones this year. Recent forecasts which include the Galaxy Z Fold 3 / Flip 3 show that Samsung will ship 13 million foldable smartphones this year.